Let's begin with understanding your audience. Knowing your target readership will also help you with your marketing efforts later.
Answer the following questions to create an audience profile for your book:
Are your readers men, women or both?
How old are your readers?
How will they find out about your book and where will they buy it?
Will they prefer a paper version or an electronic version?
What price will they be willing to pay?
Are your readers internet savvy and likely to visit your website or will your book be a bookstore book or
Is your audience business people or recreational readers and how will you reach them?
Does your target market attend events where you could establish a presence such as trade shows, conventions, festivals, expos, or niche stores?
Once you have gained perspective and understanding on who you are writing your book for, make sure your writing appeals to that audience.
After clarifying your readership, test the significance of the information you are writing. Is it useful? Does it solve a problem, alleviate a pain or answer a question? Will it have a positive effect on the lives of the readers?
If your book is fiction, does it keep the attention of the reader, provide insight, humor, or an escape?
How do you want your reader to feel while reading it, and how do you want them to feel when they read the final word?
Many books do not succeed in the way the author would have hoped. If the actual writing is sound with good editing and presentation, then it may be that time spent in refining its message to a specific group of people would give it a higher performance of sales. Having a niche and promoting to that niche is vital in the sales success of your book.
Having pride in your book and thinking that everyone will buy it and love it is not realistic. The more clarity you can gain with a narrow niche and then both write and market to that niche, the more successful your book will become.
Spend time in contemplation of the meaning of your book and what legacy it will leave to the world. Know your readership and write for them. Avoid over analysis that stalls your progress, but do write with purpose, clarity and a specific niche in mind.
And if you would like to know more about self-publishing process, visit http://www.selfpublishingexperts.com Get free instant access to tips, a free book visualization and more. You'll find that the writing process can be simplified and even easy with guidelines and sequential steps to follow. Lisa Shultz is a self-publishing specialist and loves to help others bring their books to life.
Article Source: http://EzineArticles.com/?expert=Lisa_Shultz