For a book to be successful in sales, it is important to
understand your target audience and what ultimate significance you are
hoping to provide.
Let's begin with understanding your audience.
Knowing your target readership will also help you with your marketing
efforts later.
Answer the following questions to create an audience profile for your book:
Are your readers men, women or both?
How old are your readers?
How will they find out about your book and where will they buy it?
Will they prefer a paper version or an electronic version?
What price will they be willing to pay?
Are your readers internet savvy and likely to visit your website or will your book be a bookstore book or
other venue?
Is your audience business people or recreational readers and how will you reach them?
Does
your target market attend events where you could establish a presence
such as trade shows, conventions, festivals, expos, or niche stores?
Once
you have gained perspective and understanding on who you are writing
your book for, make sure your writing appeals to that audience.
After
clarifying your readership, test the significance of the information
you are writing. Is it useful? Does it solve a problem, alleviate a pain
or answer a question? Will it have a positive effect on the lives of
the readers?
If your book is fiction, does it keep the attention of the reader, provide insight, humor, or an escape?
How do you want your reader to feel while reading it, and how do you want them to feel when they read the final word?
Many
books do not succeed in the way the author would have hoped. If the
actual writing is sound with good editing and presentation, then it may
be that time spent in refining its message to a specific group of people
would give it a higher performance of sales. Having a niche and
promoting to that niche is vital in the sales success of your book.
Having
pride in your book and thinking that everyone will buy it and love it
is not realistic. The more clarity you can gain with a narrow niche and
then both write and market to that niche, the more successful your book
will become.
Spend time in contemplation of the meaning of your
book and what legacy it will leave to the world. Know your readership
and write for them. Avoid over analysis that stalls your progress, but
do write with purpose, clarity and a specific niche in mind.
And if you would like to know more about self-publishing process, visit
http://www.selfpublishingexperts.com
Get free instant access to tips, a free book visualization and more.
You'll find that the writing process can be simplified and even easy
with guidelines and sequential steps to follow. Lisa Shultz is a
self-publishing specialist and loves to help others bring their books to
life.
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